About us

HOOKNLEAD is my way of expressing the love for the outdoors enjoying the comradery with my wife, friends an family on land and at sea. Originally HOOKNLEAD was designed as my next tattoo.Once the design was completed I realized it made a good logo, would be a great way for others to express themselves and would look cool on Hats and T shirts so we got to work and created HOOKNLEAD apparel. 

I want to thank everyone for there help and support  in making this brand come to life. We look forward to providing great service,quality products and earning your business for many years to come.


Victor Lozada